About neworn

Only the best for you and your Baby

NEWORN is an online marketplace for second-hand baby clothes with the aim of reducing clothing waste. We incentivize our users to recycle their clothes by offering discounts at our sustainable partner companies. NEWORN is also a place for parents to interact and encounter like-minded people. 

Integrity, respect, and mindfulness are the values that unite the NEWORN team, our partners, and our customers. Together we can work on creating a more sustainable way of life for future generations! 


“Creating an ecosystem that benefits our partners as well as our customers by providing a marketplace for second-hand baby clothes and growing sustainable businesses through loyalty points.”


“Extending the life of products,
while improving the lives of families sustainably.”

about our founders

Our founders Caroline and Ole met during their MBA studies. Caroline has experience in Sales & Marketing, as well as in building a business. Ole is a creative genius and is very good at communication, which allows him to build strong meaningful connections with partners and potential customers. Recently, Petru joined us as our product manager, also having entrepreneurial experience.


Ole Kramer

Ole Kramer

Head of Growth

“There is no change without risk”

Caroline Schober

Caroline Schober


“The only limit is your mind”

Petru Rares Popa

Petru Rares Popa

Product Manager

“Customer is king”

The ongoing climate crisis in the world is soon reaching a point of no return, with clothing waste being responsible for 4% of total greenhouse gas emissions. Every year, there is over 92 million tonnes of clothing waste globally, which drastically increases our carbon footprint. This is why our company NEWORN wants to be a part of this change to ensure a sustainable future for generations to come, together with YOU.

Babies cycle through clothing sizes at a minimum of 7 times within their first two years of life and these clothes are thrown out at an alarming rate. The waste is something the fashion industry often overlooks, which is where Neworn comes in.

Trees planted by Neworn

Tonnes of CO2 absorbed

Within the fashion industry, only 10% of the clothing are recycled materials. Recycling clothing and having access to shop at sustainable children’s clothing brands is our company’s way of targeting this dire issue. As there are countless factors that are involved in raising a child in a sustainable fashion, ensuring that your child’s clothing comes from closed loop recycling is one of the many ways that we can reduce textile waste. 

Did you know that planting just six native trees has the power to absorb 1 tonne of CO2 emitted into the atmosphere? With every X Euros you spend shopping through Neworn, you will plant one tree in Europe in return.

You want to be part of the change?

Say Hello!