Selling baby & children's clothing online – tips for parents

Babies grow fast – and often faster than you think. Barely worn before they’re already too small: rompers, bodysuits, jackets, shoes, hats ... the pile of nearly new clothing grows rapidly. Instead of stowing them away in boxes or letting them gather dust in the closet, you can easily resell them via Neworn – directly to other parents in Austria.

This not only frees up space and earns you a little pocket money, but also helps other families and the environment. In this article, you’ll learn how to successfully sell baby clothes and children’s clothing, which items are in high demand, and how you can significantly increase your chances of a quick sale with a few simple tricks.

What sells particularly well?

Especially with baby and children's clothing, there are categories that sell particularly well. Parents often search specifically for high-quality basics and seasonal favorites – especially in good condition and ready for immediate use.

Especially popular on Neworn:

• Bodysuits, wrap-around bodysuits, and rompers in sizes 50–74
• Children's shoes in top condition – preferably with brand names and photos of the soles
• Children's jackets for spring or winter, neutral colors are also welcome
• Brand-name clothing such as Petit Bateau, Pomp de Lux, Name it, H&M Conscious, or Zara
• Baby shoes (e.g., pre-walker shoes or slippers) in well-maintained condition
• Easy-to-combine sets, e.g., 3-pack bodysuits or T-shirts

You can also use these categories directly as keywords – this helps with search discoverability and makes your offer even more attractive.

Extra tip: If you have multiple items, create a small bundle – such as "Summer clothes size 86–92" or "Children's shoes size 24–26" – this way your profile quickly becomes a treasure trove.

Good pictures = faster sales

You don't need professional equipment to showcase your clothing well. A tidy background, good lighting, and a bit of patience are completely sufficient. Why is this so important? Because good photos build trust – and trust sells.

What belongs in the description (and what doesn't)

An honest and informative description saves you from follow-up questions and gives buyers peace of mind. You should include all important information here – but please keep it concise and clear.

✅ What to include:

• Size and brand: e.g., "Size 74, H&M"
• Condition: New? Like new? Signs of wear? Stains?
• Material & features: Organic cotton, lined, UV protection, etc.
• Seasonal note: e.g., "ideal for summer"
• What you would find helpful yourself: e.g., "only worn twice," "no pilling," "pet-free, non-smoking household"

🚫 What not to include:

• Generic filler ("totally cute," "a must-see" – everyone thinks that)
• Exaggerations ("like new!!!!" even though a button is missing)
• Confusing abbreviations or unclear details

Example of a successful item description:

Name: Baby rompers size 62, C&A

Description: Soft cotton romper in light gray with animal print, size 62, from C&A. Only worn 2–3 times, therefore in very good condition – no stains, no holes. Practical press studs in the crotch, ideal for quick changes. From a pet-free, non-smoking household. Perfect for spring!

Price: realistic, fair, and attractive

Many parents buy secondhand to save money – but they are also looking for good deals within a fair price range. The right price can be decisive in whether an item sells quickly or not.

How to find the right price:

1. Check out similar products on Neworn: Compare similar items currently offered on the platform. Pay attention to size, brand, and condition. Are there many offers for H&M baby bodysuits in size 62? See what others are charging and set your price accordingly. If your item has a special feature, such as organic cotton or a designer brand, you can set a slightly higher price.

2. Consider the original price: You may have spent a lot of money on brand-name clothing or a high-quality product. Here, too, you should use the original price as a starting point. For high-quality brands like Petit Bateau or Liewood, you can set the price a bit higher than for more budget-friendly brands. A baby romper from H&M that cost €8–12 new should be offered much cheaper second-hand – but if it's practically like new, you can still ask for €3–5.

3. Note the condition of the item: The better the condition, the higher the price! If an item was barely worn and shows no signs of wear, you can offer it almost like new. If it's a bit older or shows slight signs of use (e.g., light wash fade), reduce the price slightly.

Pro-tip: If you have washed the item but there are still slightly visible stains, you should adjust the price or honestly state the flaw.

4. Offer set prices for multiple items: Parents often want to buy multiple items at once, especially when looking for baby clothes in a specific size. So, offer combination sets: "3 bodysuits for €6" or "5 pairs of socks for €4." This can be particularly attractive to buyers who need a larger amount at once.

5. Seasonal adjustment: Consider how the season might influence the price. Winter jackets and boots are worth more in winter, while summer clothing tends to be cheaper in autumn and winter. Pay attention to how you seasonally adjust the pricing of your items.

Benchmarks for second-hand baby and children's clothing:

• Baby bodysuits (H&M, size 62, good condition): €2–3
• Children's sunglasses (UV protection, good condition) €3–7
• Children's shoes (Froddo, size 25, very well preserved): €8–12
• 3-pack rompers (Baby M, size 68, very good condition): €6–8
• Pre-walker shoes (Bobux, size 18, barely worn): €12–15

Pro-tip: Also keep in mind: Anyone who buys multiple items from you saves on postage – you can actively offer this ("shipping discount for multiple items").

Shipping, packaging, and communication

Buyers on Neworn appreciate reliable sellers. If your items are well-packaged, sent quickly, and accompanied by friendly communication, you'll quickly be saved in their favorites.

Tips for the process:

• Pack cleanly and sustainably – e.g., using used cardboard boxes or shipping bags
• Small items (e.g., baby shoes, bodysuits) often fit as letter mail
• Larger items (e.g., children's jackets) are better sent insured
• Upload tracking information if needed
• Respond promptly to messages – be polite, but not stiff

Pro-tip: Include a small handwritten note in the package – a simple "Thank you and enjoy wearing it!" works wonders. It remains personal, friendly, and turns a normal sale into a lovely experience.

Sustainability that really makes an impact

Every piece of clothing that continues to be worn saves resources: water, energy, packaging, CO₂. By selling your baby and children's clothing secondhand, you actively contribute to extending the textile cycle – and send an important signal for conscious consumption.

Conclusion: Selling on Neworn – simple, sustainable & with heart ♥

Whether you are sorting through the first baby wardrobe or have already gone through the third shoe size – with a few simple tricks, you will sell your baby and children's clothing in no time at all. And best of all: you help other parents, give clothing a second life, and strengthen the sustainable community surrounding parenting in Austria.

👉 Interested? Then upload your first items in the Neworn app now – and start clearing out!