Selling baby & children's clothing online – tips for parents

Babies grow fast – and often faster than you think. Hardly worn before they're already too small: rompers, bodysuits, jackets, shoes, hats... the pile of almost-new clothing grows rapidly. Instead of stashing them in boxes or letting them gather dust in the closet, you can easily resell them via Neworn – directly to other parents in Austria.

This not only frees up space and provides a bit of extra pocket money, but also helps other families and the environment. In this article, you will learn how to successfully sell baby clothing and children's clothing, which items are particularly in demand, and how you can significantly increase your chances of a quick sale with a few simple tricks.

What sells particularly well?

Especially with baby and children's clothing, there are categories that sell particularly well. Parents are often specifically looking for high-quality basics and seasonal favorites – especially when in good condition and ready for immediate use.

Especially popular on Neworn:

• Bodysuits, wrap-around bodysuits and rompers in sizes 50–74
• Children's shoes in top condition – ideally with brand names and a clear view of the soles
• Children's jackets for spring or winter, neutral colors are also welcome
• Brand-name clothing like Petit Bateau, Pomp de Lux, NAME IT, H&M Conscious, or Zara
• Baby shoes (e.g., pre-walker shoes or slippers) in well-maintained condition
• Easily combinable sets, e.g., 3-pack bodysuits or T-shirts

You can also use these categories directly as keywords – this helps with discoverability via search and makes your offer even more attractive.

Extra tip: For multiple items, create a small series – such as "Summer clothing sizes 86–92" or "Children's shoes sizes 24–26" – this will quickly turn your profile into a treasure trove.

Good pictures = faster sale

You don't need professional equipment to showcase your clothing well. A tidy background, good light, and a little patience are more than enough. Why is this so important? Because good photos create trust – and trust sells.

What belongs in the description (and what doesn't)

An honest and informative description saves you from having to answer questions and gives buyers a good feeling. You should include all important information here – but please keep it concise and clear.

✅ What belongs in it:

• Size and brand: e.g., "Size 74, H&M"
• Condition: New? Like new? Signs of wear? Stains?
• Material & features: Organic cotton, lined inside, UV protection, etc.
• Seasonal note: e.g., "ideal for summer"
• What you would find helpful yourself: e.g., "worn only twice," "no pilling," "pet-free, non-smoking household"

🚫 What does not belong in it:

• General fluff ("totally cute," "must-see" – everyone thinks that)
• Exaggerations ("like new!!!!" even though a button is missing)
• Confusing abbreviations or unclear details

Example of a successful item description:

Name: Baby romper size 62, C&A

Description: Soft light grey cotton romper with animal print, size 62, by C&A. Only worn 2–3 times, therefore in very good condition – no stains, no holes. Practical snap buttons at the crotch, ideal for quick changes. From a pet-free, non-smoking household. Perfect for spring!

Price: realistic, fair and attractive

Many parents buy secondhand to save money – but they are also looking for good offers that fall within a fair price range. The right price can be the deciding factor in whether an item sells quickly or not.

How to find the right price:

1. Check out similar products on Neworn: Compare similar items currently offered on the platform. Pay attention to the size, brand, and condition. Are there many listings for baby bodysuits in size 62 from H&M? See what others are charging and price your item accordingly. If your item has a special feature, such as organic cotton or a specific designer brand, you can set the price slightly higher.

2. Consider the original price: You may have spent a lot of money on brand-name clothing or a high-quality product. Here, too, you should use the original price as a starting point. For high-quality brands like Petit Bateau or Liewood, you can set a slightly higher price than for more budget-friendly brands. A baby romper from H&M that cost €8–12 new should be offered at a significantly lower price when used – but if it is practically like new, you can still ask for €3–5.

3. Note the condition of the item: The better the condition, the higher the price! If an item has hardly been worn and shows no signs of wear, you can offer it as "like new." If it is a bit older or has slight signs of wear (e.g., slight washing signs), reduce the price a little.

Pro tip: If you have washed the item but there are still slightly visible stains, you should adjust the price accordingly or honestly mention the defect.

4. Count on set prices for multiple items: Parents often want to buy several pieces at once, especially when looking for baby clothing in a specific size. Offer combination sets: "3 bodysuits for €6" or "5 pairs of socks for €4." This can be particularly attractive to buyers who need a larger quantity all at once.

5. Seasonal adjustment: Consider how the season might influence the price. Winter jackets and boots are worth more in winter, while summer clothing tends to be cheaper in autumn and winter. Pay attention to how you seasonally adjust the pricing of your items.

Benchmark values for secondhand baby and children's clothing:

• Baby bodysuits (H&M, size 62, good condition): €2–3
• Children's sunglasses (UV protection, good condition) €3–7
• Children's shoes (Froddo, size 25, well preserved): €8–12
• 3-pack rompers (Baby M, size 68, very good condition): €6–8
• Pre-walker shoes (Bobux, size 18, worn little): €12–15

Pro tip: Also keep in mind: Anyone who buys multiple items from you saves on postage – you can actively offer this ("Shipping discount for multiple items").

Shipping, packaging, and communication

Buyers on Neworn appreciate reliable sellers. If your items are well-packed, shipped quickly, and accompanied by friendly communication, you'll soon be saved among their favorites.

Tips for the process:

• Pack cleanly and sustainably – e.g., using used boxes or mailing bags
• Small items (e.g., baby shoes, bodysuits) often fit as letter mail
• Larger items (e.g., children's jackets) are better sent insured
• Upload tracking information if necessary
• Respond promptly to messages – be polite, but not stiff

Pro tip: Include a small handwritten note in the package – a simple "Thank you and enjoy wearing it!" works wonders. It remains personal, friendly, and turns a normal sale into a nice experience.

Sustainability that really makes an impact

Every piece of clothing that continues to be worn saves resources: water, energy, packaging, CO₂. By selling your baby and children's clothing secondhand, you are actively contributing to extending the textile cycle – and setting an important example for conscious consumption.

Conclusion: Selling on Neworn – easy, sustainable & with heart ♥

Whether you are sorting through the first baby wardrobe or have already gone through the third shoe size – with a few simple tricks, you can sell your baby and children's clothing in no time. And best of all: you help other parents, give clothing a second life, and strengthen the sustainable community surrounding parenting in Austria.

👉 Interested? Then upload your first items now in the Neworn app – and start making space!