Collection: name it

Since 1986, NAME IT has been synonymous with comfortable, high-quality, and affordable children’s fashion in a Scandinavian design. The brand designs clothing for babies, children, and teens ages 0–16, combining practicality, comfort, and style for every adventure in family life.

For 40 years, NAME IT has been accompanying children through their everyday lives—from playing and exploring to special moments. The collection combines timeless Scandinavian design with exceptional comfort, durable materials, and practical details that grow with the needs of active children.