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Children grow quickly – and each brand sews a little differently. To ensure you choose the right size when shopping, we have summarized what matters most: from the correct measuring method to the specifics of individual brands.
Practical tips for stress-free shopping – no matter the brand.
Almost every manufacturer offers a size chart online. Measure your child (height, chest circumference, waist circumference, inseam) and compare the values with the chart. Especially for French brands, sizes are often given in months, so a close look is particularly worthwhile here.
Find out about specific brands in parent forums or from friends. Often, other parents have already reported which brands run larger or smaller. Rules of thumb like "H&M runs large, C&A rather small" help with the assessment.
When in doubt, it's worth ordering one size larger. If it's too big, your child will still grow into it, and you'll get an impression of the product and can reorder the smaller size if necessary.
Brands with dual sizes (e.g., 98/104) are based on the larger number. If your child is at the beginning of a dual size interval, the garment will initially fit loosely – this is normal as children grow into it.
Observe which cuts fit your child well. Slim torso, but long legs? Then you know which brands might be more problematic. Sturdy children often feel more comfortable in wider-cut brands, while very slender children get along well with narrower cuts.
Babies grow in spurts. What fits today may be too small in a month. Feel free to buy slightly larger sizes – except for clothing for special occasions, which should fit exactly.
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General guidelines – exact measurements may vary by brand and cut.
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Children grow quickly – often faster than you can keep buying new clothes. Since brands and manufacturers interpret cuts differently, our size guide helps you choose the right baby and children's clothing straight away. This way, you avoid bad purchases and returns and are guaranteed to find the right garment for every age.
In German-speaking countries, clothing sizes for babies and children are primarily based on body height in centimeters. For newborns, the size selection usually starts at size 50-56 cm. For babies in their first year of life, size 62-68 cm and size 74-80 cm are the main companions during the first growth spurts. Toddlers and kindergarten children often wear size 92-98 cm or size 104-110 cm, before sizes from 128+ cm are needed for school-age children.
Depending on the garment, it is worth taking a closer look at the cut and the elasticity of the material:
Brands like NAME IT usually offer a reliable, true-to-size fit for everyday life. Those looking for sustainable organic quality appreciate Scandinavian brands such as Müsli by Green Cotton or Petit Piao, which are often cut a bit more generously. Natural textiles from PURE PURE by Bauer, Popolini, or Organic by Feldman impress with their stretchy fits, while brands like The New offer modern cuts for older kids.
Once your child has outgrown a size, you don't have to keep the well-preserved clothing in the closet. Through the Neworn App – our free marketplace for iOS and Android – you can easily resell pre-loved baby and children's clothing to other parents while discovering suitable second-hand favorites in the next size up.
