Neworn was founded with the aim of reducing clothing waste and giving baby and children’s clothing a new lease of life, as the products have often hardly been worn, if at all. In Austria, only 17% of clothing is currently recycled. 83% ends up in the trash. Together we can create a more sustainable future for our children and ensure that we make the best use of our resources.

Together for a more Sustainable future for our children

1. Promoting Second-Hand

We believe that choosing second-hand over new is not only economically savvy but also environmentally friendly. By giving pre-loved items a new life, we reduce waste and minimize the carbon footprint associated with manufacturing new goods.

2. Waste Reduction

Through our platform, we encourage waste reduction by facilitating the resale and purchase of gently used baby clothing and accessories. By extending the lifespan of these items, we help divert them from landfills and promote a circular economy.

3. Carbon Emission Reduction

We are dedicated to measuring and reducing the carbon emissions associated with our operations. By optimizing our logistics and adopting eco-friendly practices, we aim to minimize our C02 footprint and contribute to mitigating climate change.


4. Community Engagement

Our sustainability efforts extend beyond our business operations to include community engagement and education. Through partnerships, events, and information sharing, we strive to raise awareness about the importance of sustainable consumption and empower our community to make environmentally conscious choices.

5. Continuous Improvement

We are committed to ongoing improvement and innovation in our sustainability practices. By staying informed about the latest developments in eco-friendly technologies and best practices, we ensure that our business remains at the forefront of environmental stewardship.

Join us in our journey towards a more sustainable future. Together, we can make a difference for the planet and future generations.




At Neworn, we aim to reduce the amount of clothing waste in Austria, promote recycling, and reward our users with loyalty points to encourage sustainable consumption.”


“Extending the life of products,
while improving the lives of families sustainably.”

The Waste Hierarchy Pyramid

Bildschirmfoto 2024 02 09 um 11.14.59

Following the EU Waste Framework Directive, we view waste management as an inverted pyramid, with waste prevention at the top. Our efforts aim to:

Prevent waste: By promoting second-hand clothing and extending the lifespan of products, we reduce the amount of waste ending up in landfills.

Reuse: Reusing clothing and other items not only reduces the need for new products but also minimizes the environmental impact of manufacturing.

Recycle: We encourage the recycling of materials to minimize the use of new resources and close the loop.

Other recovery methods: In addition to recycling, we explore alternative recovery methods to ensure no valuable raw materials are wasted.

Worldwide CO2 Emissions (mt)

% emitted by the fashion Industry

Tons of yearly clothes waste in Austria

% of clothes in Austria are thrown away!

Let’s solve this problem together.

one Ecopoint at a time.