The New

THE NEW from Denmark combines cool design and trend proximity with a high awareness of ecological production. The majority of the collection is already GOTS-certified. Stylish prints and striking statements encourage children to find their own style – always with the focus: Children should be allowed to be children.
THE NEW loves girls in beautiful dresses climbing trees, and boys in cool outfits. The brand is divided into THE NEW and THE NEW siblings for the little ones and also offers, in addition to the NOS collection, the urban streetwear collection year-round, which can be worn by both boys and girls across genders.

The New

68 products

Other Brands

Artheo
Artheo
Atelier Nomi.
Atelier Nomi.
Die Gisela
The Gisela
Eve & Olive
Eve & Olive
Libminna
Libminna
MAREMINI
MAREMINI
Mera & Lou
Mera & Lou
MerryMinis
Merry Minis
MĂĽsli by Green Cotton
Muesli by Green Cotton
NAME IT
NAME IT
Organic by Feldman
Organic by Feldman
Paua Kids
Paua Kids
Petit Piao
Petit Piao
Popolini
Popolini
PURE PURE by Bauer
PURE PURE by Bauer
The New
The New
View all products
Mobile App

Even more benefits in the Neworn app

Our AI shopping assistant learns your child's style, push notifications keep you ahead of new drops, and exclusive app deals are only available here – shop whenever you have time.

Bewertung 1 Bewertung 2 Bewertung 3 Bewertung 4
4.8 stars from 20,000+ parents
App Store Google Play
Even more benefits in the Neworn app

Your Benefits

High-quality goods at low prices

Get exclusive discounts in our partner shops

Personalized Shopping Experience through AI

Be part of our community of sustainable parents