Collection: The New
THE NEW from Denmark combines cool design and trend proximity with a high awareness of ecological production. The majority of the collection is already GOTS-certified. Stylish prints and striking statements encourage children to find their own style – always with the focus: Children should be allowed to be children.
THE NEW loves girls in beautiful dresses climbing trees, and boys in cool outfits. The brand is divided into THE NEW and THE NEW siblings for the little ones and also offers, in addition to the NOS collection, the urban streetwear collection year-round, which can be worn by both boys and girls across genders.
Even more benefits in the Neworn app
Our AI shopping assistant learns your child's style, push notifications keep you ahead of new drops, and exclusive app deals are only available here – shop whenever you have time.
Your Benefits
High-quality goods at low prices
Get exclusive discounts in our partner shops
Personalized Shopping Experience through AI
Be part of our community of sustainable parents
